Don't quite know why you ask the question . But to me they are about a refreshing new outlook on modelling . I am not a fantasy modeller as such , but their flying ships and steampunk kits make a nice change from my usual modelling . I am not so interested in some of their other kits but there are plenty of people who are . So much so that they are already being pirated in the Far East .
They are just a bit of fun .
I asked the question because I was curious. Like you I think they might be fun too. Most of the modeling I have done over the last years have all been tight scale. This looks fun, a model to run away with your imagination without worryhing about being exactly in scale. I was wondering if they were related to a movie or vidio games.